Consumer Research With Non-Food Products
16. Cosmetic Products
The present chapter focuses on specificities related to testing cosmetic products with consumers either regarding the target of end users included in these studies or the experimental design of the tests or the criteria and stages of evaluation. These specificities are considered compared to testing food products with consumers. They underline how much sensory analysis and especially consumer tests have to be adapted to cosmetics’ peculiarities in order to provide relevant outputs on products and gain relevant insights on consumers.
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